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28 Nov 2017 - 04:22:49

Used BMW - The BMW Online Magazine

Do you read about cars online? The world is full of blogs, websites and online magazines at the moment, and if you haven't discovered the glut of online automotive content then you are almost definitely missing out. Amongst the independent magazines - such as Car Dealer Magazine, Automotive Management, Autotrader or What Car, there are plenty of little individually owned blogs that create cynical and often very educational/informative information on all sorts of areas of the automotive industry. Then, on top of all of those, are the websites and magazines dedicated to single car brands, which care generally established and edited directly by the manufacturers Autel Diaglink, with a dedicated editorial team.

The online magazine of this description that I most recently found is the BMW magazine. BMW have recently launched a massive advertising and marketing campaign, which focuses a lot on BMWs being about more than just driving, and about more than just cars. The campaign focuses on lifestyle, on BMWs being a way of thinking - and more specifically, they go on and on about delivering Joy to their customers. Pure, unadulterated joy.

Perhaps this explains why BMW are so keen on getting all owners of new and used BMWs reading their publications. By getting them to read it not only do they keep BMW owners involved and informed, but they have more of a chance of implanting this marketing message into their brains, and theoretically doing a lot to help the BMW branding and the BMW marketing team when the time comes to measure the success of the campaign!

The publication Autel MaxiPRO MP808TS, which isn't a monthly publication, but is instead published bi-yearly so as not to overpower people with lots of irrelevant news, compiles all the latest events, releases and other news pieces into one easy to read and high visual magazine. With the aid of lots of pictures they aim to make the content as light and easily digestible as possible, rather than bombarding us with page after page of stuffy facts and figures. The most recent edition, for example, talks about the BMW involvement in the 2012 Olympic Games in London, at the same time as showcasing their newest releases and model upgrades. One particular example is the 5 Series Saloon, which they talk about as a class defying model - definitely marketing jargon there!

So, it is interesting to note a whole different area of car based publications. No longer are we restricted to just print magazines - and more than that, we aren't even restricted just to general car blogs and websites any more. Nowadays we all have access to a much wider range of information, from examples like this manufacturers magazine right through to obscure car review sites. Never before has the general public had access to such a incredibly useful collection of information and opinions, and I reckon this will have a very positive effect on people's knowledge levels when it comes to buying cars. After all, you can find out what the car is like and what problems to expect before you even leave the house.

Pete J Ridgard is a writer and a car enthusiast. He currently writes for the automotive industry. Here he discusses Used BMW cars.

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